Les mondes du luxe

Bucherer is opening a new Rolex boutique on the 6th floor of the Titlis Tower, a spectacular steel structure located at an altitude of 3,020 meters. The two luxury houses began their partnership in the 1920s. Nestled at the top of the Swiss Alps, this architectural marvel was designed by the renowned international practice Herzog & de Meuron.

According to the World Ultra Wealth Report 2026, there were more than 500,000 ultra-high-net-worth individuals worldwide at the end of 2025, representing a 14% increase year-over-year and an all-time high. China, Europe, and the United States have reaffirmed their status as the “factories of great wealth.” It is also worth noting that the total wealth of European ultra-high-net-worth individuals has slightly surpassed that of their Asian counterparts, reaching $16,300 billion in combined wealth. Careers in the financial sector remain the most attractive path to joining the global club of the ultra-wealthy.

While the Ferrari 275 GTB has captivated car enthusiasts for over sixty years, the four-cam version truly steals the show. There are two reasons for its success: it’s considered the most accomplished model of the 1960s, and its legendary status was cemented by that iconic photo of Clint Eastwood, nonchalantly sitting on the fender of his silver 275 GTB/4. But the illustrious actor wasn’t the only admirer: Steve McQueen, Peter Sellers, and Eric Clapton were also members of this very exclusive club. Now, the 1966 model acquired by Eric Clapton (chassis no. 09261, right-hand drive) is for sale through Fiskens for nearly $4 million.

The 2026 edition of the VivaTech trade show, currently taking place in Paris, was the occasion for L’Oréal to announce its partnership with OpenAI. The world’s number one in beauty will thus integrate AI more broadly across all of its activities, from scientific research to marketing. Between personalized shopping journeys and virtual makeup try-ons, the customer experience will be able to draw on a suite of highly effective digital tools.

What remains of the legacy of the flamboyant Gianni Versace? At the Musée Maillol, in Paris, Gianni Versace Retrospective traces the career of the designer who redefined the codes of glamour, sensuality and opulence through a bold and unapologetically free vision of fashion.

On view until September 6, 2026, this first major French retrospective dedicated to Gianni Versace since 1986 brings together nearly 450 pieces in a pop scenography by Nathalie Crinière, exploring the many inspirations that shaped the House’s aesthetics.

The Formula 1 Automatic Chronograph x Gulf by Swiss watchmaker TAG Heuer directly translates the codes of motorsports into a precise and graphic watchmaking language, designed to evoke speed and racing. The dial, framed by a blue racing track ring and crisscrossed by Gulf’s iconic blue and orange stripes, creates a clear and graphic design, while the skeletonized hands and chronograph layout reinforce the watch’s technical character.
The forged carbon bezel, with its irregular textures, is paired with a sandblasted Grade 2 titanium case and an integrated bracelet, creating a silhouette that is both robust and refined.
Limited to 1,000 pieces, this special edition asserts a strong visual identity, where the timepiece becomes a distinctive object inspired by the world of racing.

A Fridamania is taking over the Tate Modern this Summer. Through paintings, photographs and unique pieces from her wardrobe, the exhibition offers an immersive look into the personal and professional life of the Mexican icon. “Frida: The Making of an Icon” runs from June 25, 2026, to January 3, 2027.

At the Photographers’ Gallery in London, “Japanese Women Photographers: From the 1950s to Now” showcases several generations of Japanese female photographers who have helped shape the country’s visual history since the postwar period.
On view through September 27, 2026, the exhibition brings together more than 200 works and explores, through unique perspectives, issues of identity, society, and representation in Japan.

The 2026 World Cup has just kicked off, and now more than ever, luxury brands are vying to secure the image of the world’s most adored footballers. Having become powerful vehicles for brand visibility, these players enable brands to significantly expand their presence across international markets. The target is the 5 billion cumulative viewers expected across the entire tournament.

James Bond is back in a new video game titled “007 First Light”. Set in a contemporary setting, players can dress up as the famous spy and even wear the Q Watch, an Omega Seamaster Diver 300M Chronograph, which the Swiss watchmaker has actually produced.

Available since 27 May 2026, this edition is generating a great deal of excitement, as it was designed by the Danish studio IO Interactive, known for the “Hitman” series. James Bond video game adaptations have not enjoyed commercial success since the legendary “GoldenEye 007”, released in 1997.

As the most-watched Grand Slam in the world, Wimbledon holds a unique place in both sports and culture. The tournament and the American brand have just announced the renewal of a partnership that has spanned three decades, making Ralph Lauren the first and only designer in Wimbledon’s 149-year history to hold the distinction of Official Outfitter.

Alexander McQueen will return to London Fashion Week for the Spring/Summer 2027 collection, under the creative direction of Seán McGirr, who was appointed in 2024. As the brand undergoes a major restructuring, this announcement is a brilliant coup for London Fashion Week, which has seen many of its most influential British fashion houses move to Paris.

At the Opale Foundation, the exhibition dedicated to Emily Kam Kngwarray, an Australian Aboriginal artist from the Utopia region in the Northern Territory, celebrates a body of work in which abstraction, memory, and territory merge into a powerfully expressive visual language.
Presented starting June 14, 2026, in collaboration with the Tate Modern and the National Gallery of Australia, and in dialogue with the Utopia community, the exhibition brings together more than 80 works and highlights the radical freedom of an artist deeply rooted in the knowledge of her heritage.

The renowned Swiss watchmaker unveiled the TAG Heuer Monaco Speed 12 at the Monaco Grand Prix, which took place this weekend. An exceptional collection of 50 pieces, it pays tribute to motor racing technology, displaying the time on its dial via 12 rotating pistons. Arranged like hour markers, they each display the hour in turn as 60 minutes pass.
Back in 1969, the TAG Heuer Monaco was already breaking all the moulds, as it was the first water-resistant automatic chronograph with a square case. Two years later, its legend was cemented when Steve McQueen wore it in the film Le Mans, transforming a revolutionary watch into a true cultural icon.

Following her collaborations with artists such as Rosalía, Björk continues to explore the boundaries between music, imagery, and performance with Echolalia, an immersive exhibition on view at the National Gallery of Iceland.
On view in Reykjavik from May 30 to September 20, 2026, the exhibition transforms the voice into a sensory experience, fostering a dialogue between ecology, technology, and contemporary rituals.