Who is Katjes, the German Group Accelerating into Luxury with Bogner and Missoni?

From iconic confectionery manufacturer to investor in sustainable luxury, the German group Katjes has gradually redefined its scope of activity to enter the high-end market with discretion and confidence. With Katjes Quiet Luxury, its investment subsidiary dedicated to premium brands, the group is now embarking on a new phase of development, focused on acquiring and supporting prestigious companies with strong identities.

The shift towards luxury was particularly evident in August 2025 with the acquisition of 60% of the capital of Willy Bogner GmbH, Germany's largest family-owned brand of high-end sports and leisure clothing. Renowned for its ski, outdoor, and lifestyle collections, Bogner generated nearly €200 million in net sales during the 2024/2025 financial year.

The Katjes International group as a whole also posted solid results for 2025: in the first half of the year, sales rose by 4.4% to €164.8 million. These performances exceeded expectations and enabled the company to target revenues of more than €400 million for the full fiscal year.

Katjes' strategy goes beyond financial performance. In recent days, the group announced a strategic investment in the Italian fashion house Missoni, acquiring a stake of around 27% with an option to increase its share in the future. This move illustrates the ambition to build a portfolio of iconic European brands in the high-end segment, focusing on “quiet luxury,” a discreet luxury based on heritage, quality, and authenticity.

By relying on brands that are already firmly established in their respective fields, the company is adopting a “buy & hold” approach, favoring the preservation of the identity of the acquired companies while offering them the means to develop their international presence.

While the global macroeconomic environment remains uncertain, the rise of Katjes Quiet Luxury illustrates a clear trend: consumers are increasingly interested in non-traditional luxury players that combine industrial expertise, a solid financial strategy, and artisanal excellence.