The Puig Group continues its upward trajectory in Q3 2025
The Spanish Puig Group, based in Barcelona, posted turnover of €1.297 billion in the third quarter, up +6.1% on a like-for-like basis and +3.2% on a reported basis, bringing the nine-month increase to +7%. The group's financial performance confirms the importance and dynamism of its portfolio of brands in a still difficult economic environment.
All of the group's divisions contributed to this growth. The Fragrance & Fashion segment grew by +2.8%, demonstrating the resilience of Puig's major historic brands, while make-up posted a positive jump of +18.8%, driven by the continued success of the trendy Charlotte Tilbury brand. Skincare was also a high-performing division, with +10.5% growth, supported by the Uriage brand, which continues its international expansion.
This diversity of product categories – from perfume to skincare – gives Puig considerable strength in a market where consumer behaviour remains highly volatile. Growth for the quarter was driven by Asia-Pacific, which soared by 35.8%, confirming the region's potential as a strategic pillar for the group. Europe, the Middle East and Africa (EMEA) remained stable at +4.2%, while the Americas grew by +2.3%, despite a more cautious consumer climate. This balanced distribution mitigated the effects of currency fluctuations and local slowdowns. Marc Puig, Chairman and CEO, highlights the strength of its brands: “Puig has delivered another solid quarter, supported by growth across all segments and the dynamism of our brands. We are approaching the festive season with confidence, buoyed by exciting launches such as Carolina Herrera's La Bomba”
Recently, the group relaunched its historic Eaux de Cologne, which built Puig's success. Colonias Absolutas Puig celebrates the Mediterranean roots of the family business. Manuel Puig, vice-president, director and owner, explains: "We thought it was honest and fair to be consistent with our origins and to highlight what we have received. "
In an environment where inflation and high interest rates sometimes curb non-essential spending, Puig stands out for its ability to maintain its growth trajectory. Its family-owned model, based in Barcelona but with a global outlook, continues to appeal with its balance of tradition and boldness. The group is maintaining its forecasts for 2025.
The group's brands include Rabanne, Carolina Herrera, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo and many others. In 2024, Puig recorded a turnover of €4.7 billion, and its distribution network covers 150 countries.
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