The cosmetics sector is recovering
The end of the health crisis also seems to benefit the cosmetics sector. Despite the challenges related to the supply chain still impacted by the pandemic, the latest figures published by the cosmetics groups L'Oréal and Estée Lauder Companies indicate a very favourable evolution of the beauty market.
By Isabella Hübscher17 février 2022
In 2020, the world's leading cosmetics group recorded a turnover that was down by -4.1% compared to 2019. But in 2021, L'Oréal achieved a historical year, with a record growth of 16.1%, twice the global growth of the beauty market. Its turnover of 32.28 billion euros represents a growth of 11.3% compared to 2019. Meanwhile, The Estée Lauder Companies Inc. announced in August net sales of $16.22 billion for its fiscal year ending June 30, 2021, up 13% from $14.29 billion the previous year. And for the period October to December 2021, the recorded growth was 14%, or $5.54 billion in sales.
For L'Oréal, North America is driving the largest increase, with a growth rate of 22.2%. Latin America and Asia also performed very well with growth rates of 20.6% and 17.6% respectively. These figures are largely due to e-commerce and the reopening of sales points. The "Active Cosmetics" division, which includes the La Roche-Posay, Vichy, SkinCeuticals and CeraVe brands, performed exceptionally well with 31.8% growth. This outperformance of the booming dermocosmetics market demonstrates that consumers are increasingly concerned about skincare, and by extension health. Nevertheless, with a growth of 20.9%, the L'Oréal Luxe division became the group's leading division.
As for the Estée Lauder Companies, the Americas also recorded the biggest rebounds with organic net sales growth of 19% compared to 2020. Skin care (+7%), fragrance (+30%) and hair care (+18%) all grew from pre-pandemic levels. However, the make-up category remains below 2019 levels. Indeed, although make-up sales have increased by 12% since 2020, the wearing of masks and the lack of events prevent a full recovery of the sector.
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