Watches

Swatch and Omega create a joint collection

For several days, advertisements have been announcing a strange association between the Omega and Swatch brands, both belonging to the Swatch Group. It is now official: a collection of eleven Swatch watches inspired by Omega's legendary Moonwatch collection. This is a first between two watchmaking companies in the same group.

The new MoonSwatch collection is made of Bioceramic, a mixture of ceramic and a material derived from castor oil (DR)

For Omega, "this design partnership is part of the popular trend of collaborations between luxury brands and streetwear brands to create innovative new products that combine the best of both worlds. (...) It is a respectful nod to the courageous company that risked everything to revive the struggling Swiss watch industry during the quartz revolution."

Eleven different Omega x Swatch models will be available in selected Swatch shops from 26 March (DR)


This original alliance is above all intended to reiterate, loud and clear, that Swiss watchmaking would not be in such a good position today without the rescue of the sector by Nicolas Hayek in the 1980s. Omega CEO Raynald Aeschlimann explains: "OMEGA's long and distinguished history might have been cut short without the vision and courage of Swatch. The MoonSwatch collection pays tribute to the saviours of our industry in a spiritual and accessible way. Swatch watches are perfect for new Moonwatch fans and I couldn't imagine a more appropriate icon for our joint project. We've been to the moon, now we're exploring the entire Milky Way. These are great watches, in great colours, and they make me smile."

The new collection, called MoonSwatch, is made of Bioceramic, a mixture of ceramic and a material derived from castor oil. The main features of the Moonwatch are still present: the asymmetrical case, the famous tachymetric scale with the iconic Dot Over Ninety and the Speedmaster counters. The eleven models are all named after celestial bodies and are quartz movement. An initiative that will probably rekindle the enthusiasm of Swatch collectors.

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