Swarovski x Golden Goose: the latest collaboration for GenZ

The sparkling sneakers come in two colourways and are available in both men and women sizes, selling for 1850 euros. One model (gray) is limited to 250 pairs and sold across both companies’ websites, while the other colour (pink) is limited to 100 pairs and only available on Swarovski’s website and selected stores. The skateboard covered in crystals sells for 5000 euros.

The Swarovski Creators Lab is the company’s platform for designing uniquely collectible items in collaboration with brands around the world, creating products showcasing cutting-edge design and craftsmanship. Similar recent collaborations from the Swarovski Creators Lab include the brands Amina Muaddi and Aquazzura.

It is no secret that Swarovski has undergone a significant transformation in the last 18 months, from its leadership to its rebranding. After the resignation of the CEO Robert Buchbauer appointed in 2020 and the brand’s CFO in October 2021, the company announced the appointment of five, first ever independent, directors alongside three family members of the fifth generation. Indeed, founded by Daniel Swarovski in 1895, the Wattens, Austria–based company had historically always been run by his descendants. On July 4 2022, Alexis Nasard was appointed CEO of the brand, becoming the first leader from outside the family.

In 2022, Swarovski transformed its brand image, leaning towards more modern and colourful designs, and naming supermodel Bella Hadid as brand ambassador and the face of its latest campaigns. Conceived by Giovanna Engelbert, the brand’s first-ever creative director appointed in 2020, and photographed by Mert Alas and Marcus Piggott the brand message is clear: a transformative and fresh designs thought for a new generation.