Stella McCartney launches her beauty line
Stella McCartney, the fashion designer known for her commitment to good environmental practice and ecological values, is launching her beauty line Stella McCartney Beauty.
By Eva Morletto24 août 2022
The British designer's new products will not be available in shops until early September. The designer has decided to start the beauty experience with three basic and essential formulas: a moisturiser, a serum and a cleanser.
The products and their refills will be presented in packaging created in collaboration with LVMH and in compliance with sustainable standards: the products are offered in bottles, pots and boxes, mainly made of recycled wood and glass, with a very low environmental impact.
For the past twenty years, Stella McCarntey has been considered a pioneer in the world of sustainable fashion. Respect for wildlife is central to her brand strategy. After promoting vegan leather, it is now the beauty products' turn to be offered in eco-compatible formulas.
Certified Cruelty Free and vegan, the beauty line relies on ingredients whose production is low-polluting or derived from recycling, such as squalene, a by-product of the olive oil industry, with a strong moisturising power. Even the transport of the products will be sustainable: the new Stella McCartney skincare range will travel mainly by boat.
The designer, in agreement with LVMH, which supports and develops the brand's environmental strategies, has decided that 1% of the profits will go to the NGO Wetlands Internationals, a non-profit organisation that funds the preservation of peatlands. Prices for the beauty products range from $105 for the cream, $85 for the refill, $60 for the cleanser and up to $140 for the serum.
Since 2019, Stella Mc Cartney and LVMH have entered into an agreement to develop the brand's potential, while remaining true to its commitments to sustainable and ethical fashion. On these issues, the English designer is a special advisor to Bernard Arnault and members of the LVMH Group Executive Committee.
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