Rolex to acquire watch retailer Bucherer

Cristina D’Agostino

By Cristina D’Agostino25 août 2023

The decision to take over the international retailer Bucherer follows the decision by Jörg G. Bucherer, Chairman of the Board of Directors, to sell his business. The third-generation Bucherer representative, who has no heirs of his own, is thus securing the company's future. Rolex, whose links with Bucherer date back to 1924, now controls more than 100 points of sale around the world.

The Rolex Group buys the Bucherer watch retailer (Rolex. Cédric Widmer)

The announcement of the takeover of Bucherer by the giant Rolex came in the middle of the scorching summer at 5.15pm on Wednesday 24 August. The surprise of the news was quickly followed by the implacable logic of the decision: of the hundred or so Bucherer shops around the world, fifty-four distribute the Rolex brand and forty-eight the Tudor name. While the retailer's presence is most marked in Europe (in Switzerland, England, Germany, France, Denmark and Austria), Bucherer operates more than thirty shops on the American market under the Tourneau brand.

The Rolex Group, which has 9,000 employees in Switzerland and 14,000 worldwide, will take over the Bucherer retailer and its 2,400 employees once the takeover has been approved by the competition authorities. However, according to the press release, "the watch retailer will keep its name and continue to operate independently". In addition to Rolex, Bucherer sells a large number of other prestigious brands, including Cartier, Vacheron Constantin, Chopard Breguet and many others.

Rolex is present in some one hundred countries around the world through more than 30 subsidiaries, a vast network of official retailers and nearly 900 service centres.

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