Raffles Hotels Become a Global Luxury Brand with “The Little Shop”

The items were designed in collaboration with stylist Jessica Diehl, former creative director of Vanity Fair magazine. They feature the hotel brand’s signature visual elements, notably its famous palm tree print.

The collection also draws on partnerships with several prestigious brands, including Ginori 1735, Christofle, Frette, Globe-Trotter, and Smythson. Examples include Christofle coffee mugs, priced at around $400, and Ginori candles, sold for about $250.

Available online, with delivery within the United States and international shipping upon request, the collection will also be available at hotels in Paris, London, and Boston. Raffles London at The OWO will host its own boutique. By combining a digital platform with physical retail locations, The Little Shop aims to reach both guests staying at Raffles properties and a broader external clientele.

By associating its name with prestigious brands and exclusive creations, Raffles aims to make its brand a recognizable symbol of belonging beyond its hotels. The initiative comes as the brand is expanding. As of the end of June 2026, the group operated 25 hotels, totaling 3,905 rooms. Following the opening of Raffles Sentosa Singapore in 2025, the brand is continuing its expansion with Raffles The Red Sea in Saudi Arabia and is preparing to open properties on Lake Como in 2027 and in Courchevel for the winter of 2028.

The brand is part of the Accor Group, whose revenue reached 5.64 billion euros in 2025. In the third quarter of 2026, its Luxury & Lifestyle division, which includes Raffles, generated 404 million euros in revenue, representing an 11.6% increase.

To be confirmed before publication: “Launched yesterday” should be replaced with a specific date. The group’s figures and the dates of upcoming openings also warrant a final review.