Academic

New master’s degree for Polimoda and Gucci.

Polimoda, the renowned private fashion school founded in Florence by Shirley Goodman and Emilio Pucci, is launching the new edition of the Master Retail and Omnichannel Fashion Management in collaboration with Gucci.

Eva Morletto

By Eva Morletto20 mai 2022

Le Master Retail and Omnichannel Fashion Management se déroulera d'octobre à juin avec des évènements organisés par le top management de Gucci (Viste la Calle)

Starting this year, the course plans to take an innovative approach to preparing future industry talent for the fashion and luxury professions. The aim is to offer training that will enable them to deal with an "omnichannel" context, i.e. to be able to analyse and find inventive solutions to all situations in which the customer uses several channels - real or virtual - to discover the brand and live the shopping experience in a new way.

On May 23rd at 18:00 Polimoda and Gucci will present a webinar open to all. This virtual meeting will allow to approach the new opportunities related to retail management. The analysis will focus on the fashion world, which is increasingly confronted with growing consumer demands. If luxurious shop windows, boutiques designed by the best designers and influencers' blogs inviting people to discover the brands have become commonplace instruments to present products and build customer loyalty, it is necessary to develop new strategies by tapping into the digital universe to offer new experiences to consumers.

The Master proposes to prepare future salespeople for this task and to train young talents for the new challenges that place the customer at the centre of concerns and that aim to make the purchase an ever more "à la carte" and customised experience. New ways of presenting products, new interactions with the customer, enhancing the customer's personality, increasingly immersive and exclusive experiences: Polimoda and Gucci are joining forces to achieve this.

The new Polimoda Master will take place in Florence from October to June. The course will be taught by professors from the fashion and luxury sectors. Throughout the year, conferences will be organised with the participation of representatives of Gucci's top management, as well as educational visits to the company's offices.

The transmission of sales and entrepreneurial skills is now a priority objective of the major luxury brands. Hermès recently opened the Ecole des Artisans de la Vente and Jimmy Choo launched its innovative London Fashion Academy in London.

Share the post

Keep reading

Historic NBA partner Tiffany & Co. presents a series of new trophies
Jewellery

Historic NBA partner Tiffany & Co. presents a series of new trophies

In celebration of the NBA’s 75th season, the iconic Larry O’Brien trophy is getting a makeover from jeweller Tiffany & Co. and artist Victor Salomon.

By Eva Morletto

The jeweller Chaumet celebrates an ode to nature at the Palais des Beaux-Arts in Paris
Jewellery

The jeweller Chaumet celebrates an ode to nature at the Palais des Beaux-Arts in Paris

On the 16th of June, Chaumet will open an exceptional exhibition on the theme “Végétal” at the Palais des Beaux-Arts in Paris, alongside renowned artists

By Eva Morletto

Register

Newsletter

Be notified of the latest publications and analyses