Multiple luxury hotels are set to open in 2023
The year promises to be full of new developments in the luxury hotel sector: a vast series of luxury hotel openings is planned throughout Europe. Here's an overview.
By Eva Morletto04 janvier 2023
The Hoxton, which has already been very successful in Paris, will open this spring in Berlin and Brussels. The Hoxton, owned by Ennismore, one of Europe's fastest growing hotel groups and now part of the Accor galaxy, will open in the Charlottenburg district of Berlin in the summer of 2023, replacing an existing hotel. It will have 234 rooms and the design will be inspired by the golden age of Berlin in the 1920s.
More business-oriented, The Hoxton in Brussels will be housed in the former headquarters of IT giant IBM. It is scheduled to open in spring 2023 near the Botanical Gardens. A total of seven new Hoxton hotels are expected to open in Europe by early 2024.
There are also major developments at the Radisson Group, which is now booming after being acquired by the powerful Chinese company Jinjiang International, based in Shanghai. The group plans to open the Radisson Collection Basilica in Budapest, in the historic heart of the Hungarian capital, on St. Stephen's Square.
At the same time, the company will open a second address in Milan, Italy: the Santa Sofia, housed in the former headquarters of a historic insurance company, Allianz.
In Turkey, the Hong Kong-based Peninsula Group, in association with the Qatar Investment Authority, is continuing its development with the opening of Penisula Istanbul next February. The eleventh establishment of the group, the luxury hotel is located in three historic buildings in the Karakoy district, which is currently being renovated, opposite one of the old ports of the Turkish city.
Peninsula is also set to open a new hotel in London's Belgravia district, overlooking Hyde Park Corner and the Wellington Arch.
The Bulgari brand is asserting its status as a luxury hotel group within the LVMH giant, with seven exclusive establishments and the opening of a new address in the brand's iconic city: Rome. Announced by its president and CEO Jean-Christophe Babin as "the most beautiful hotel ever built in the Italian capital", it will face the mausoleum of Augustus and will be inspired by the architecture of the Thirties. The Italian brand is contributing its know-how, its sense of refinement and its design, with the operational management being 50% provided by the Marriott group.
Much news also awaits the French capital: in February, the American group Delano, now an integral part of the Accor family, arrives in Paris: the luxury hotel Maison Delano will be located on rue d'Anjou, in the 7th arrondissement of the city. Accor has owned the Delano brand since the acquisition of the American group at the end of 2020. In addition to Delano, SLS and Hyde, the latter also includes the Mondrian brand, for which future openings are announced on the Côte d'Azur and in Bordeaux.
Also in Paris, the entrepreneur Olivier Bertrand, (ranked among France's greatest fortunes with assets estimated at 650 million euros), founder of the eponymous group, and already owner of brands linked to the world of Parisian gastronomy such as Angelina, the luxury grocer Maison Plisson and the historic Lipp and Bofinger brasseries, is taking another step into the world of the hotel industry. After having taken over the reins of the relais Christine and the hotel Balzac (where the restaurant of the starred chef Pierre Gagnaire is located), it is the turn of the Château de Fleurs, an intimate five-star hotel located on rue Vernet, to open next March.
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Belmond inaugurates a new rail route at the bottom of the Alps
The luxury hotel group Belmond – now owned by the LVMH empire – has announced the inauguration of a new exclusive itinerary at the bottom of the French Alps in December 2023, aboard the legendary Venice Simplon-Orient-Express train. A strategic sector that the rival group Accor also intends to occupy with its Orient Express trains.
By Eva Morletto
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