Moncler’s Main Shareholder Acquires Stake in Italian Group Da Vittorio

Founded in the 1960s by the Cerea family, Da Vittorio has established itself as one of Italy’s most prestigious restaurant groups, with several Michelin-starred restaurants, an international presence (the group has several outlets in MilanF, Shanghai and St. Moritz) and high-end catering services.  This solid foundation and image of excellence make it an ideal target for a major luxury group seeking diversification and global expansion, such as Moncler.

The deal, valued at around €250 to €300 million, is not merely an acquisition of a stake; it is a genuine strategy aimed at forging strong links between the worlds of luxury, hospitality and the concept of experience.

For Remo Ruffini, this acquisition is part of a well-established strategy. The group had previously invested in the luxury restaurant chain Langosteria, in which it also holds a 40% stake. Langosteria is renowned for its refined cuisine, but also for its exceptional locations: the Parisian restaurant is situated on the top floor of the Cheval Blanc and La Samaritaine hotels, whilst in Milan the group has a new venue in the Montenapoleone district.

Ou(r) Group’s stated aim is not to take control, but to support these establishments by preserving their DNA and accelerating their international expansion.

The nature of luxury has changed profoundly in recent years, as it no longer relies solely on the possession of objects, but on the pursuit of unique experiences. A gourmet meal thus becomes an emotional vehicle as powerful as a fashion item.  In this context, the restaurant business allows luxury brands to enter customers’ daily lives, extend their brand universe and create a more immersive connection. It is precisely this logic of ‘experiential luxury’ that guides Ruffini’s strategy.

For Moncler, whose turnover exceeded €3.1 billion in 2025, this diversification is also a way of strengthening its lifestyle positioning and reaching a wider clientele, particularly the younger generations seeking authenticity and storytelling.

Thanks to the new partnership with Da Vittorio, the group is taking a new step forward: an alliance between two families of Italian entrepreneurs who share a vision of excellence. This partnership could, in time, give rise to a major player in experiential luxury on an international scale.