Moncler Remains Steady in The Third Quarter of 2025

The Italian brand, famous for its down jackets, is proving to be resilient, but geographical disparities are becoming more pronounced. America is showing positive momentum, driven by a loyal local customer base and successful in-store distribution. Europe and Japan, on the other hand, are suffering from weak international tourism and a more cautious consumer environment. In Asia, China stands out with increasingly strong demand, in contrast to a generally mixed Asia-Pacific region.

The Moncler brand generated €514.2 million in the quarter (-1%), while Stone Island remained steady at €101.4 million. Although growth has paused, the group's strategy remains clear: to prioritize revenue quality over volume. Moncler is continuing its transformation towards an increasingly integrated model, reducing the weight of wholesale sales to strengthen its own distribution. This approach is consistent with the desire to preserve the brand's desirability.

For the first nine months of the year, the group announced sales of €1.84 billion, down slightly from the same period in 2024, when the group posted revenues of €1.86 billion. “As we close the first nine months of the year, we remain focused on implementing our strategy with discipline, agility, and a deep sense of direction, aware of the challenges around us but even more determined to seize the opportunities before us,” said Remo Ruffini, Chairman and CEO of Moncler S.p.A., in the press release.

Last Saturday, Moncler celebrated its Warmer Together campaign at the Rockefeller Center in New York with an exceptional concert by its ambassador Tobe Nwigwe. Dressed in the Moncler collection and accompanied by his wife Fat Nwigwe, he gave a performance true to the spirit of connection and kindness promoted by the brand. This version of the song also serves as the soundtrack for the global Warmer Together campaign, embodied by Al Pacino and Robert De Niro above.

A few days before the launch of this campaign, Moncler inaugurated its new Milan headquarters, Casa Moncler, covering 77,000 square meters, located in the heart of the Symbiosis district, one of the city's most dynamic urban projects. "Casa Moncler is not just a place, it is a manifesto of who we are and what we aspire to continue to be. For the first time, we are bringing together more than 700 colleagues from our Milan offices under one roof, in a space designed to foster collaboration, dialogue, and creativity (…) Casa Moncler is the place where our energy takes shape and becomes the future," said Remo Ruffini.

At a time when some competitors are experiencing more pronounced fluctuations in their financial performance, Moncler retains its status as a safe haven in the sector.