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Opinion

Luxury Tribune is clearly growing

Cristina D’Agostino

By Cristina D’Agostino24 août 2021

One year ago, at the beginning of summer 2020, the new digital media Luxury Tribune was born based on our determination to decode the luxury industry in a new way. It was a gamble at a time when the pandemic was taking over the news and everyone's thoughts. The paradox was our desire to believe in it, to look at the increasing density of the media landscape as an opportunity to bring diversity to it.  And to make our mark by finding the right balance between seducing a demanding readership and inventing new ways to find revenue.

Today, after fourteen months of hard work, we are proud to say that our strategies are in line with the forecasts made one year ago. Our readership now ranges from Switzerland to Europe, the USA and Asia, currently reaching 30,000 readers per month. This is only a first step, as the audience is growing steadily, recently even increasing by 10% every month.

Our credo, based on the sharing of information and ideas between the economic and academic worlds, has borne fruit. Concrete exchanges have taken place, case studies have been carried out by students and new initiatives are already in progress.

We will continue to offer conferences from autumn, Luxury Tribune podcasts will be launched in the coming weeks, partnership initiatives have been initiated to offer complementary content, and of course, we wish to consolidate our two pillars: the decoding of the luxury industry by our consortium of journalists and the publication of the best analyses, studies and articles written by professors and researchers from the Swiss universities and colleges that are members of the Swiss Center for Luxury Research.

Thanks to your support, your readings on the platform, the subscriptions registered since January 2021, Luxury Tribune can face the future by focusing on its growth objectives. We are doing everything we can to continue to satisfy your curiosity about the luxury industry. Sustainably. Thank you!

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