Laurent Perves appointed CEO of Vacheron Constantin

Laurent Perves will succeed Louis Ferla at the head of the Vacheron Constantin brand. The appointment had already been expected for several months, following the departure of Louis Ferla on 1 September this year to head the Cartier brand. As the two men have worked closely together for the past eight years, this appointment is a logical continuation of the success achieved by the brand over the past five years. Indeed, Vacheron Constantin has succeeded in becoming one of the most emblematic luxury watch brands on the market, even joining the closed club of brands with sales of over one billion Swiss francs in 2023 (the figure has not been confirmed by the Richemont group, but is an estimate taken from the Morgan Stanley report of 24 February 2024). Laurent Perves has significantly contributed to this rise, having played an important role in positioning Vacheron Constantin, first as Chief Marketing Officer since 2016, then as Chief Commercial Officer since 2021.

A French and Swiss national, Laurent Perves began his career in the perfumery and cosmetics sector at LVMH before joining the Prestige Products division at Procter & Gamble for ten years, where he held various positions in marketing, creation and business development before taking on the role of Global Brand Leadership at Gucci Parfums. In 2014, he decided to change sectors and joined the watch industry in 2014 as Communications Director at Audemars Piguet.

Laurent Perves' appointment follows Johann Rupert's desire to appoint a new generation of managers to key positions, enabling the Richemont Group to secure the future of its flagship brands, reassure investors and thus allow its own succession to take place.

Founded in 1755, Vacheron Constantin is the oldest watch manufacturer in the world. It will celebrate its 270th anniversary in 2025.