Business

L Catterton, Backed by LVMH, Leads an $800 Million Investment in Flexjet

By Eva Morletto22 juillet 2025

The powerful investment fund L Catterton, backed by luxury giant LVMH, has completed a major financial transaction. After investing in 300 high-end brands around the world, L Catterton is now targeting private aviation and, in particular, the flagship Flexjet, founded 30 years ago. The J. Safra Group and KSL Capital Partners are the other players involved in the transaction.

Flexjet has signed an agreement with Brazilian aircraft manufacturer Embraer to purchase 182 Phenom and Praetor 500 business jets (above) (DR)

As announced by Flexjet in a press release, under the leadership of the private equity firm, the private aviation company—one of the largest in the world—has finalized an $800 million investment involving a consortium of investors. The other players involved in the transaction are also major players, including the J. Safra Group, which alone has assets of $345 billion, and KSL Capital Partners, a private equity firm focused on luxury travel and leisure.

The deal is exceptional as it represents the largest fundraising in the private aviation sector. The aim is to strengthen marketing for jet flights.

Flexjet aims to further modernize its fleet and recruit the best people for its teams. The company is highly competitive and attentive to market trends, which are leading to a greater emphasis on the “experiential” content of jet travel, creating increasingly exclusive events reserved for customers and expanding the fleet with larger aircraft capable of reaching more and more international destinations.

The company has virtually complete control over the industrial chain and boasts an in-house maintenance service (Flexjet Technical Service), in-house staff training through the Red Label Academy, and the construction of private terminals (11 terminals already in service or soon to be available).

The new terminals are eagerly awaited, particularly the one in London Farnborough, which is scheduled to open in the first few months of next year.

The company has already entered into prestigious partnerships with Bentley Motors and Riva Yachting. It has also signed a $7 billion agreement with Brazilian aircraft manufacturer Embraer for the purchase of 182 Phenom and Praetor business jets.

Flexjet has just been valued at $4 billion following the announcement of this deal with L Catterton.

At the end of 2022, the private aviation company was set to go public through Todd Boehly's Horizon Acquisition Corp., but the deal ultimately fell through.

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