Business

Kering Appoints Bain and BCG to Analyze Its Brands

By Eva Morletto03 novembre 2025

Shortly after taking the reins at Kering, Luca de Meo has launched a strategic review of the group's brands, including its flagship Gucci. Bain & Company and Boston Consulting Group (BCG) have been tasked with rethinking the group's activities to boost performance and implement coherent financial and commercial strategies.

Megastar Demi Moore played Barbara Gucci in the short film directed by Spike Jonze and Halina Reijn, screened at the latest Milan Fashion Week (Gucci)

According to the French daily La Lettre, BCG has been assigned the analysis of Yves Saint Laurent, Balenciaga, and Bottega Veneta, while Bain has been given the most sensitive portfolio: Gucci, with tasks including resizing the product offering. This operation is taking place in a complex financial context: in 2024, Kering posted sales of €17.2 billion, down 12% from the previous year. These figures, which confirmed a sustained slowdown for the group's flagship brand, probably motivated the new CEO to make crucial changes for the group's future.

Newsletters

Cet article vous plaît ?

Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques:

The Pinault family's companies are on divergent trajectories: while Gucci remains the main driver, last year its revenue fell 23% to €7.7 billion (a year earlier, the brand still posted nearly €10 billion in sales); Yves Saint Laurent reached €2.9 billion, down 9%; Bottega Veneta, on the other hand, fared rather well with €1.7 billion, up 4%.

So far, 2025 has shown no clear signs of recovery: in the first quarter, the group posted sales of €3.9 billion, down 14% according to the results published by the group on October 23. By entrusting Bain with the reorganization of Gucci, Luca de Meo aims to simplify the collections and restore structural profitability. BCG, for its part, will have to strengthen the strategic coherence of the other houses: calibrating their offerings and rethinking their dynamics.

Kering is under double pressure from net debt of more than €10 billion and a global luxury market in decline, particularly in Asia-Pacific. The group must restore its margins without compromising its identity. Beyond the audit, a new, more analytical and selective governance structure is being put in place. Kering is thus preparing for a change in cycle, where growth will no longer be measured solely in terms of volume, but also in terms of strategic relevance.

Références

1
Footnote content

Partager l'article

Continuez votre lecture

Business

Kering Sells Its Beauty Division To L’Oréal For €4 Billion

On Sunday, Kering announced in a press release that it was selling its beauty subsidiary, created in 2023, to French giant L’Oréal for €4 billion. The transaction, carried out under the new leadership of Luca de Meo, is expected to be finalized in the first half of 2026 and could alleviate the financial difficulties Kering has been experiencing for several years.

By Eva Morletto

Business

The EU Fines Gucci, Loewe, and Chloé €157 Million

Another shockwave has hit the luxury fashion world: on Tuesday, the European Commission fined Gucci, Loewe, and Chloé, flagship brands of French giants Kering and LVMH and Swiss company Richemont, €157 million.

By Eva Morletto

Newsletters

Cet article vous plaît ?

Inscrivez-vous à nos newsletters pour recevoir les dernières publications et analyses selon nos 4 thématiques: