Business
Jacob & Co. Announces Luxury €235M Residential Project in India
By Shilpa Dhamija27 octobre 2026
Jacob & Co. has announced a €235 million branded residential project in north India’s Mohali city, in collaboration with local realtor - GB Reality, and Bollywood celebrity Salman Khan. This is Jacob & Co’s third residential project in India.
The development marks the first time a tier-2 Indian city will have an international luxury branded residence. According to initial disclosures, a portion of the complex will specifically carry the Indian actor Salman Khan’s branding. Khan is also Jacob & Co.’s global ambassador.
Located roughly 250 kilometers north of New Delhi, Mohali, a tier-2 city has transformed over the past decade through a significant expansion of its commercial and residential property markets. The city operates one of the region's busiest domestic airports, too.
Despite a high concentration of high-net-worth individuals (HNIs), Mohali has historically lacked the branded high-rise developments that define neighboring National Capital Region (NCR) hubs. NCR cities - Gurugram and Noida have already attracted prominent international real estate partnerships, including Trump Towers, Tonino Lamborghini, and Elie Saab residences.
Jacob & Co.’s project in Mohali will likely cater to an underserved branded residences demand in northern India. It will be built in a 5.5-acre area with 3, 4 and 5 BHK (bedroom, hall, kitchen) configuration apartments. The project is estimated to cost between ₹2,400 crore and ₹2,500 crore (€225.70 to €235.10 million).
Jacob & Co. India Real-Estate Expansion
The Mohali residences will be Jacob & Co.’s third residential property partnership in India.
Before expanding to Mohali, Jacob & Co. established its Indian residential footprint in the National Capital Region (NCR) through a €225.20 million partnership with M3M India, another popular real estate developer in the region. NCR comprises cities Delhi, Noida and Gurugram.
Located across six acres in Noida city’s central business district, Jacob & Co’s first collaborative project features 150 premium apartments in Phase I, followed by 100 ultra-luxury serviced apartments in Phase II. Each unit is priced between €1.32 to €2.35 million. Each Noida home buyer will get a Jacob & Co. timepiece as value-add. This project is expected to generate €329.52 million in total sales.
Jacob and Co’s other residential project in the NCR region is in Gurgaon city.
Jacob & Co. India Strategy
Jacob & Co. entered the Indian watch market in 2022, with the country’s largest watch retailer Ethos Watches Ltd. as its exclusive distribution partner. Since then, it has solidified its footprint with 3 standalone boutiques, in addition to about 11 points-of-sales in luxury and premium malls across India.
In 2024, Jacob & Co. signed one of India’s all time Bollywood mega stars Salman Khan as a global ambassador and launched ‘The World Is Yours Dual Time Zone Salman Khan Edition’, a 43mm stainless steel watch featuring a blue world-map dial accented with the saffron and green colors of the Indian flag. To cater to India’s culturally rich market, the luxury brand has created a string of special watches. One to honor its cultural milestone - Epic X 'Ram Janmabhoomi'. The other to celebrate a community in India’s northern region - Epic X 'Sher-e-Punjab' Edition. Punjabi rapper Karan Aujla and Punjabi cricketer Jaspreet Bumrah are some of the key Indian celebrities who own the limited-edition watch. Incidentally, Mohali is a key tier-2 city in the state of Punjab.
Key Points:
- €235M luxury residential project in Mohali: Jacob & Co., in partnership with GB Realty and Salman Khan, has announced a luxury branded residence development across 5.5 acres, featuring 3, 4 and 5 BHK apartments.
- Expansion beyond major metros: The project marks a first for an international luxury branded residence in a tier-2 Indian city, targeting demand among affluent buyers in northern India. It is Jacob & Co.’s third residential project in the country.
- Growing India-focused strategy: Building on its real estate partnerships in Noida and Gurugram, Jacob & Co. is strengthening its Indian presence through luxury property collaborations, standalone boutiques, retail distribution and India-inspired limited-edition watches.
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