Chanel Strengthens Its Beauty Division: 300 Jobs Expected to Be Created
By Eva Morletto29 juin 2026
Within a few days of each other, Chanel inaugurated a new industrial facility—estimated to cost 150 million euros—for perfume manufacturing in France, and launched its magazine Coco, dedicated to beauty culture.
While these two initiatives may seem unrelated at first glance, they are part of the same ambition: to strengthen the Beauty division of the Rue Cambon-based house by boosting its vertical integration and its brand narrative.
The new production facility, located in Bois-de-Plaisance in the Oise department, represents an investment of approximately 150 million euros for Chanel. The new site is part of an industrial ecosystem that already includes several large facilities dedicated to makeup, skincare products, and logistics, which will consolidate a true French hub for the company’s beauty operations.
The inauguration is also good news for employment: in the long term, nearly 300 jobs are expected to be created. Thanks to this new facility, Chanel is achieving a twofold objective: on the one hand, increasing production capacity to meet strong global demand; on the other, securing the supply chain. This type of investment has become strategic for all luxury companies in the face of global industrial and geopolitical tensions.
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Beauty Remains One of Chanel’s Main Growth Drivers
In 2025, the company posted total revenue of $19.3 billion (approximately 16.4 billion euros), up 2% following the decline recorded in 2024.
While the house does not break down revenue by division, fragrances, skincare, and makeup rank among its historic pillars, alongside fashion. Compared to the fashion division, however, the Beauty division has proven more resilient in recent years, demonstrating stability and continuing to attract new consumers.
This is why Chanel is investing more in this sector, whether in refining production processes or in shaping the narrative around this world, through the launch of Coco magazine.
Coco, a Magazine Centered on Beauty
Coco magazine was developed with the support of the British media outlet Chaos. It will be published in five languages and distributed in Chanel Parfums Beauté boutiques.
The publication will not be limited to serving as a mere promotional tool but will feature several articles and editorials written by writers, historians, and artists exploring a cultural reflection on inclusive beauty.
Key Points
Chanel is investing approximately 150 million euros in a new industrial site in the Oise region to boost its perfume production capacity and secure its supply chain.
The Beauty division is a major growth driver for the company, having proven more resilient than the fashion division in recent years, which justifies increased investment in this segment.
At the same time, Chanel is launching the magazine Coco, an international publication aimed at enriching the brand’s cultural narrative around beauty beyond a purely commercial framework.
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