Chiffres du Luxe
Burberry Exceeds Expectations in the Second Quarter of 2026-2027
By Eva Morletto12 novembre 2026
The British house Burberry published its figures for the second quarter and the first half of its 2026-2027 financial year today, and they are encouraging, with turnover up 4 per cent, above expectations, as analysts had been forecasting a 3 per cent increase.
Two years after the launch of its transformation plan, Burberry is thus returning to profitability and confirming the effectiveness of its strategic repositioning. For the first half, turnover totalled 1.098 billion pounds (around 1.27 billion euros). The group also posted a net profit of 6 million pounds, after a loss of 26 million recorded over the same period of the previous financial year. The most significant figure, however, remains that of operating profit, which jumped from 19 to 62 million pounds sterling, well above the 44 million forecast by financial analysts.
These performances, well above expectations, confirm the first effects of the “Burberry Forward” strategy, launched at the end of 2024 by Joshua Schulman, who was appointed Chief Executive a few months earlier. After several difficult financial years, marked by a fall in sales and a loss of appeal, the house has recorded five consecutive quarters of growth.
Joshua Schulman’s bet consisted of putting Burberry’s historic identity back in the spotlight, after an attempt to move upmarket that had alienated part of its clientele. The brand has thus once again focused on these traditional pieces: trench coats, raincoats and scarves with their famous tartan pattern.
Leather Goods Are Also Progressing
While sales of outerwear rose sharply in the first half, confirming their role as the house’s flagship product, leather goods also saw their performance improve. E-commerce is a particularly effective channel, with sales increasing by around +15 per cent, thanks to the significant investments made in digital development.
The Highlands Bowling Bag. Burberry’s leather goods have also seen their performance improve (Burberry)
Geographically, the Americas are the main driver of the recovery, with revenue up 12 per cent over the half-year. Greater China grew by 7 per cent, supported in particular by the return of local consumers and the interest of younger generations. Conversely, the Europe, Middle East, India and Africa region fell by 2 per cent, penalised, among other things, by weak tourist flows.
Burberry’s recovery also rests on stricter financial discipline: the British house has rigorously pursued its cost-reduction programme, with a total target of 100 million pounds in savings planned for the 2026-2027 financial year.
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For the full financial year, the group anticipates a further increase in its turnover. However, it must not lose sight of the consequences of a global geopolitical and economic environment that has become increasingly uncertain, and of European demand that is still rather fragile.
Key Points:
- Burberry exceeds expectations. In the second quarter of 2026-2027, comparable store retail sales rose by 4 per cent, compared with 3 per cent expected.
- Burberry returns to profit. In the first half of 2026-2027, its net profit reached 6 million pounds, after a loss of 26 million a year earlier.
- The Americas and Greater China are driving the recovery. Over the half-year, comparable sales rose by 12 per cent and 7 per cent respectively.
- Burberry exceeds expectations. In the second quarter of 2026-2027, comparable store retail sales rose by 4 per cent, compared with 3 per cent expected.
- Burberry returns to profit. In the first half of 2026-2027, its net profit reached 6 million pounds, after a loss of 26 million a year earlier.
- The Americas and Greater China are driving the recovery. Over the half-year, comparable sales rose by 12 per cent and 7 per cent respectively.
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