Burberry Attracts Interest of Several Potential Buyers

The results of an informal survey conducted by Bloomberg News in July on European companies that could be takeover targets and attract the attention of large groups include the fashion house Burberry, with its rich British heritage.

The survey was conducted by interviewing just under 50 firms specializing in trading and financial analysis. Burberry, the iconic English brand famous for its trench coats, was cited frequently and targeted as a potential target for large-scale takeover strategies by many investors.

It also shows that British companies appear to be particularly sought after due to the negative impact of Brexit on their valuation, which makes them undervalued compared to European companies.

Burberry is therefore benefiting from this appeal, which also lies in its new recovery momentum, put in place to overcome the financial difficulties of recent years. The brand's CEO, American Joshua Schulman, who has been at the helm of Burberry since the departure of former CEO Jonathan Akeroyd just a year ago, is reportedly doing everything possible to restore the company's image. His efforts seem to be paying off: after considerable declines, Burberry's share price has finally rebounded this year, recently rising by 32%.

However, the recovery is still ongoing, with a general reorganization, the possibility of job cuts (there is talk of 1,700 jobs at risk), and the implementation of a cost-cutting policy.

In 2025, Burberry showed further signs of weakness with the publication of negative results (-6% in the first quarter of 2025, with sales of £433 million), although these were far from the sharp declines recorded in previous periods.

The 2024-2025 financial year, which ended at the end of March, saw a 17% drop in revenue, corresponding to £2.4 billion. However, difficulties could arise in relation to developments in the US market, which is being disrupted by the Trump administration's unpredictable economic policy. This is a market that had nevertheless allowed Burberry to regain hope in recent years, with sales up 4%. What does the future hold? Joshua Schulman's roadmap envisages savings for the company of £100 million by 2027.