Bugatti invests in luxury residences in Dubai

Eva Morletto

By Eva Morletto23 mai 2023

Bugatti is partnering with Binghatti, a real estate developer in the United Arab Emirates, to develop luxury residences in Dubai.

Muhammad Binghatti, CEO of Binghatti, and Mate Rimac, CEO of Bugatti Rimac, met in Molsheim to formalize the partnership that is creating the Bugatti Residences by Binghatti in Dubai (Bugatti)

On June 24, at the giant Coca Cola Arena in Dubai, Bugatti, the iconic luxury car brand, will officially reveal its partnership with Binghatti, one of the UAE's most recognized real estate developers, to create a series of super luxury residences in Dubai. Inspired by the world of sports, this residential project is aimed at wealthy Gulf families and loyal Bugatti clients. Dubai is also home to another Bugatti real estate project: the luxurious "Ettore 971" villas with panoramic views of the Trump International Golf Club in Dubai, designed by Tiger Woods.

Muhammad Binghatti, CEO of Binghatti, intends to maintain Bugatti's signature spirit of exclusivity in these luxury residences, a key feature of the brand's vehicles. Binghatti has already been involved in designing the world's tallest residential building in partnership with jewelry company Jacob & Co. The luxury complex, which will have over 100 floors, will be in the Business Bay area.

Mate Rimac, the Croatian head of Bugatti Rimac, said the residences would be aimed at a privileged clientele, stating, "If comparable, it is no longer Bugatti." The automotive brand, having thrived in recent years and not been affected by the crisis, is positioned to launch ambitious projects to diversify its business. In 2022, it achieved around 300 million euros in sales and delivered 80 cars.

Bugatti, bought out of Volkswagen by electric car maker Rimac, which holds 55% of the capital, in partnership with Porsche, which owns 45% of the capital, has taken advantage of a favorable economic climate for luxury car makers. The new W16 Mistral model will be manufactured between 2024 and 2026 and will mark the end of the brand's thermal models. The model, an evolution of the Chiron (500 units delivered since 2016), will be manufactured in 100 units. The series, presented in August last year, was sold out in a single day.

Partager l'article

Continuez votre lecture

Ilaria Resta to succeed François-Henry Bennahmias as CEO of Audemars Piguet

Ilaria Resta to succeed François-Henry Bennahmias as CEO of Audemars Piguet

From August 2023, Ilaria Resta will join Audemars Piguet to take over the reins of the watch brand gradually. She will replace François-Henry Bennahmias in January 2024.

By Cristina D’Agostino

Sephora withdraws from Taiwan

Sephora withdraws from Taiwan

Sephora stopped its operations in Taiwan on May 11, refocusing on more stable Asian markets. With a global network of 3,000 stores, the chain is readjusting its positioning and generating an estimated 10 billion euros in sales.

By Eva Morletto



Soyez prévenu·e des dernières publications et analyses.

    Conçu par Antistatique