Brunello Cucinelli: A Record Year in 2025

This performance comes amid a global environment still marked by unstable demand for luxury goods, while ultra-luxury and the most exclusive segments continue to outperform. Sales growth at Cucinelli was steady across all major markets. Asia recorded growth of around +15%, driven in particular by China, while Europe posted solid growth. The Americas also show strong momentum, demonstrating that wealthier customers remain loyal to the brand.

From a financial standpoint, the first half of 2025 had already shown very positive indicators. The group generated revenues of €684.1 million, up +10.2% year on year.

The Italian house has also anticipated and accelerated its strategic investments, notably by expanding its artisanal production capacity, with the doubling of the Solomeo factory and the creation of new workshops in Gubbio and Penne in Umbria. These initiatives are part of Brunello Cucinelli’s long-term vision, focused on controlling the production chain and preserving the brand’s exclusivity.

However, 2025 was not without turbulence. In September 2025, a report published by financial analysis firm Morpheus Research alleged that the company had circumvented European Union sanctions imposed on Russia following the 2022 invasion of Ukraine. The brand was accused of continuing to sell its products in Russia despite the EU ban on exporting luxury goods valued at over €300.

These allegations caused Cucinelli’s share price to fall on the Milan Stock Exchange, but the company quickly rebounded, firmly denying the accusations and explaining that its mono-brand stores had been closed since the start of the sanctions, and that any residual sales had taken place through authorized multi-brand partners. Despite this difficult episode, Brunello Cucinelli’s overall financial position remained solid.