Bentley: towards full electrification
A record year has just ended for the luxury car industry, and electric seems to be the benchmark for 2023. Among the brands involved, Bentley has announced plans to hire 200 new staff in preparation for the move to full electric.
By Eva Morletto25 janvier 2023
The premium car industry has set records in 2022. The excellent results recorded by a large majority of the houses in the sector demonstrate this. Lamborghini delivered more than 9,200 cars last year, increasing its turnover by 10%, while the iconic Bugatti boosted its production, with more than 80 sports cars delivered in 2022. Jaguar, now part of Tata - the Indian giant that bought the British brands Jaguar and Land Rover from the American Ford for $2.3 billion - for thirteen years, has a plan for full electrification by 2025.
However, Jaguar is not the only car brand to focus on electric power, as Bentley Motors has just announced an exceptional recruitment campaign aimed at attracting 200 new employees, in anticipation of the switch to all-electric models. The move is designed to boost the luxury car company's Five-in-Five strategy, which commits it to producing and launching five new electric models before 2030. Bentley Motors exceeded 15,000 models delivered last year, with a 4% increase in sales over the previous year.
Applications have just opened for several departments. The positions are reportedly based at Bentley's headquarters in Crewe, England, and the jobs on offer are in a hybrid form, mixing on-site and remote work. The most sought-after profiles include electrical engineers, project managers and buyers. Bentley's commitment to being an employer of choice is a key factor in the company's Beyond100 strategy, which aims to attract a wide range of talent to the business. In this regard, the Top Employers Institute recently named Bentley as the only UK car company to have won the Top Employer title for twelve consecutive years, thanks to the brand's focus on the ethical aspects of the company and the well-being of its employees.
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