A record year for Rolls-Royce
The year has started well for Rolls-Royce, a subsidiary of the BMW Group. The 2022 figures show a record year, up 8% on 2021.
By Eva Morletto11 janvier 2023
For the first time in its 118-year history, the Rolls-Royce brand has sold 6021 vehicles in one year, at an average price of €500,000, which represents an 8% increase compared to 2021 (5586 cars sold in 2021). The cars, recognisable by the famous Spirit of Ecstasy figure on the bonnet, have been delivered to around 50 countries worldwide. According to the data announced in a press release published earlier this week, the leading market remains the United States (35% of sales), followed by China (25%) and the European market (20%). The best-selling model in the range is the Rolls-Royce Cullinan (50% of models sold), followed by the Ghost (30%) and the Phantom (10%).
In 2022, in general and despite the shortage of semi-conductors impacting the delivery of vehicles, the luxury car market did very well. For Bentley, Bugatti and Rolls Royce, 2021 was already a record year. As for Italy's Lamborghini, the order book is full until 2024, thanks to a pre-sale of its entire production.
At Rolls-Royce, bought by BMW in 1998, the strong financial results have encouraged investment in innovation, particularly in the development of electric models such as the Spectra, whose first deliveries will begin in the last quarter of 2023. In this respect, the brand's commitment is to go fully electric by 2030.
While England is plunging into a serious economic crisis aggravated by galloping inflation, the 1,200 employees of the historic car company based in Goodwood (painters, coachbuilders, saddlers and all the excellent craftsmen involved in the assembly process) are seeing their salaries increase by 10% in light of the brand's exceptional financial results.
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