Amy Weng

Luxury Tribune

Amy Weng is a China market expert and founder of Think East, a Zurich-based consultancy specialising in Chinese consumer strategy, branding, and social media for international brands. She advises luxury houses, consumer brands, Swiss institutions, and senior executives seeking a deeper understanding of the Chinese market. Amy speaks regularly on topics including China’s digital landscape, Young China, and the forces reshaping Chinese consumer culture. Her work bridges the gap between Western brands and one of the world’s most sophisticated consumer audiences.

Articles de Amy Weng

Business

How Chinese Luxury Brands Grew While the Market Shrank

The Chinese personal luxury market has contracted for two consecutive years. However, the brands that managed to grow in this environment were not European. From Mao Geping to Songmont, and from Laopu to ICICLE, Chinese luxury brands have successfully developed a different strategic model.

By Amy Weng

Strategy

In China, Luxury Flagship Stores Are Making the Experience Profitable

In the luxury market, flagship stores in China now compete with museums, restaurants, and other cultural events to capture consumers’ attention for a few hours. However, the brands that win this battle do not follow European conventions.

By Amy Weng

Strategy

The New Rules of Desirability: Inside China’s She Economy

More independent, more educated, and more selective. Chinese women have become one of the most consequential consumer forces in global luxury. Who are they? How are they changing China’s perception of this industry? An in-depth exploration of this Chinese economy gradually being dominated by women.

By Amy Weng