Amy Weng

Luxury Tribune

Amy Weng is a China market expert and founder of Think East, a Zurich-based consultancy specialising in Chinese consumer strategy, branding, and social media for international brands. She advises luxury houses, consumer brands, Swiss institutions, and senior executives seeking a deeper understanding of the Chinese market. Amy speaks regularly on topics including China’s digital landscape, Young China, and the forces reshaping Chinese consumer culture. Her work bridges the gap between Western brands and one of the world’s most sophisticated consumer audiences.

Articles de Amy Weng

Strategy

The New Rules of Desirability: Inside China’s She Economy

More independent, more educated, and more selective. Chinese women have become one of the most consequential consumer forces in global luxury. Who are they? How are they changing China’s perception of this industry? An in-depth exploration of this Chinese economy gradually being dominated by women.

By Amy Weng