Aura Blockchain announces strategic collaboration with Temera

“The expertise and professionalism of Aura Blockchain Consortium Founding Members, combined with our desire to increasingly innovate traceability along the supply chain, finds in this partnership a service that will become fundamental for consumers and therefore for brands in the coming years: full transparency of the product life cycle”, reported the CMO of the company, Guido Mengoni. The company, who employs over 100 people across the globe and records close to 20 million in sales turnover, will act as a business integrator and solution provider within this collaboration, by using RFID and NFC technology, as well as its platform Stylewhere.

Aura Blockchain Consortium, who recently also joined the Prince of Wales’ “The Sustainable Markets Initiative (SMI)” Fashion Task Force, which concentrates on leveraging technology to achieve sustainability and circularity goals, has been forming a certain number of strategic alliances in the past months, announcing their new founding member Mercedes-Benz AG in May. The consortium allows their members to tag their products with secure blockchain-based identities, in order for the customer to be able to track their history and follow its lifecycle from creation distribution.