Watches
All-time Record for Phillips Auctions With Over $100 Million in Sales
With 100.8 million euros in sales in Geneva on November 7 and 8, Phillips crossed a historic threshold for a live watch auction. Records for Cartier and Rolex, 31.8 million for thirteen F.P. Journe watches: collectors reaffirmed their appetite for the rarest pieces.
This weekend was an exceptional celebration of watchmaking in Geneva. First, the Grand Prix de l’Horlogerie honored independent watchmaker Rexhep Rexhepi by awarding him the Aiguille d’Or for his Flyback Chronograph.
Another highlight was the auctions held on November 7 and 8, which set all-time records, including one by Phillips in partnership with Bacs & Russo, where the total for the 217 lots sold reached 112.3 million U.S. dollars (92.0 million Swiss francs / 100.8 million euros).
Fine watchmaking, rare timepieces, and the allure of the elusive constitute what could be called today’s winning formula. This observation largely shaped the jury’s selection for the 26th edition of the Grand Prix d’Horlogerie de Genève. Among the winners were an Audemars Piguet Royal Oak “Jumbo” Flying Tourbillon Automatic Chronograph Extra-Thin RD#5 “150th Anniversary” watch, produced in a limited run of 150 pieces; a Konstantin Chaykin ThinKing Mystery, the thinnest watch on the market and crafted in a limited run of just twelve pieces; and the Louis Vuitton – Tambour Taiko Arty Automata wristwatch, produced in a run of nine pieces. All of these pieces are sure to be the stars of future auctions in the coming decades.
Rarity Attracted Buyers


The square “Verga” Rolex, Ref. 3830, on the left—likely the only one of its kind—sold for 1.27 million francs, setting a record for a non-Oyster Rolex chronograph. On the right, the Cartier Portico No. 4 clock, created in 1924, fetched 4.815 million francs, a world auction record for a timepiece from the house (Phillips)
This is precisely what enabled Phillips, in partnership with Bacs & Russo, to break the sales record for a live auction last weekend. Rarity drove the buyers, whom Aurel Bacs, the highly renowned auctioneer, knew how to captivate
The Cartier Portico No. 4 mystery clock, created in 1924, fetched 4.815 million francs, setting a world auction record for a timepiece from the house. Another record was set in a more unconventional category: the square Rolex Ref. 3830 “Verga,” likely a one-of-a-kind piece, sold for 1.27 million francs—a record for a non-Oyster Rolex chronograph.
The thirteen F.P. Journe watches, meanwhile, brought in a combined total of 31.8 million francs, accounting for more than a third of the auction’s total proceeds. Leading the way was the “Régence” Resonance Chronometer, featuring a hand-engraved rose gold dial, which fetched 8.68 million, followed by the Tokyo Boutique Resonance Chronometer at 6.146 million and the diamond-set Vagabondage III at 5.057 million.
In total, these auctions brought in 92 million francs, including fees, making it, according to Phillips, the first in-person watch auction to surpass $100 million.
Key Points:
- Phillips achieved $112.3 million (92 million Swiss francs) in Geneva on November 7 and 8, 2026, becoming the first in-person watch auction to exceed $100 million, according to the auction house. All 217 lots were sold.
- Cartier and Rolex set two world auction records: 4.815 million francs for the Cartier Portico No. 4 “Mystery Clock” and 1.27 million for the Rolex Ref. 3830 “Verga,” a record for a non-Oyster Rolex chronograph.
- The thirteen F.P. Journe watches totaled 31.8 million francs, accounting for more than a third of the Phillips auction’s total. The “Régence” Resonance Chronometer alone fetched 8.68 million francs.
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