LVMH Opens the Doors to 46 Maisons for Les Journées Particulières

From October 16 to 18, LVMH will host the sixth edition of its Journées Particulières, a free event launched in 2011 that gives the general public the opportunity to discover the behind-the-scenes world of its maisons, which are usually closed to visitors. This year, 46 maisons will open 71 locations across 13 countries. The 2026 edition is titled “At the Roots of the Dream”, with highlights including Louis Vuitton’s historic workshop in Asnières, the Fabrique du Temps in Switzerland dedicated to watchmaking, and the shoe manufacturing facility in Fiesso d’Artico, Italy. There will be no products for sale and no runways. Instead, the event aims to give visitors the opportunity to meet the artisans, master craftsmen and experts who bring these maisons’ creations to life. Reservations open this week, in waves depending on the maison: Berluti, Bvlgari, Celine, Guerlain and the Fondation Louis Vuitton will open bookings from Thursday, followed the following week by Chaumet, La Galerie Dior, Maison Francis Kurkdjian and Moynat. The previous edition attracted 180,000 visitors.