L’Oréal-OpenAI Partnership

The 2026 edition of the VivaTech trade show, currently taking place in Paris, was the occasion for L’Oréal to announce its partnership with OpenAI. The world’s number one in beauty will thus integrate AI more broadly across all of its activities, from scientific research to marketing. Between personalized shopping journeys and virtual makeup try-ons, the customer experience will be able to draw on a suite of highly effective digital tools.