Hublot and Jeff Koons Reinvent Time

Hublot announced on September 9 a collaboration with Jeff Koons, one of the most influential contemporary artists of his generation, named the Swiss watchmaker’s new ambassador. It’s a first for the artist, known for his monumental sculptures (Balloon Dog, Rabbit), who had never before worked with a watch brand. The first piece, inspired by his interest in metaphysics and the meaning of time, will be unveiled in in New York.