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HEC Conference: Engineering Timelessness: Christoph Grainger-Herr on IWC’s Legacy and Future
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18:00
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HEC, Lausanne University
On March 19, 2024, IWC Schaffhausen's CEO, Christoph Grainger-Herr, delivered a compelling lecture on maintaining luxury watchmaking traditions while embracing modern demands. He emphasized IWC’s focus on sustainability, storytelling, and innovation to stay relevant.
On March 19, 2024, Christoph Grainger-Herr, CEO of IWC Schaffhausen, delivered a lecture at the University of Lausanne, moderated by Cristina D’Agostino, editor-in-chief of Luxury Tribune, and Felicitas Morhart, founder of The Swiss Center for Luxury Research (SCLR). The talk explored how luxury watch brands can balance tradition with modern demands, focusing on IWC’s approach to sustainability, storytelling, and innovation.
Christoph Grainger-Herr, who transitioned from a background in interior design to CEO of IWC in 2017, emphasized the importance of strategic foresight in maintaining relevance. He traced IWC's history from its founder, Florentine Ariosto Jones to its current reputation for engineering technical masterpieces.
The CEO addressed how IWC has adapted to technological challenges, including the rise of Japanese watches and smartwatches, without compromising craftsmanship.
Christoph Grainger-Herr also discussed the role of luxury brands in societal issues, advocating for sustainable practices rather than political activism, aligning with IWC's ethos of timelessness.
The lecture provided valuable insights into IWC’s strategy of balancing heritage and innovation, ensuring its continued relevance in a rapidly changing market.
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