With Hair Therapy, Clarins Enters Luxury Haircare

Beyond simply expanding its portfolio, this initiative reflects a strategic shift: applying to hair the formulas that have made its premium skincare line a success (diagnosis, specialized serums, plant-based active ingredients, clinical evidence, and a multi-step regimen).

The Hair Therapy line is not merely a product launch; rather, it represents a genuine shift in the business model. Until now, the group has relied primarily on skincare. Going forward, by targeting the premium hair care market, the brand is expanding purchase opportunities for consumers by capitalizing on a rapidly growing sector.

The global hair care market was estimated at $88.2 billion in 2025 and is projected to reach $93.6 billion in 2026, then $150.5 billion in 2033—representing an average annual growth rate of 7% (source). The luxury hair care segment was worth $19.75 billion in 2025 and is projected to exceed $20.3 billion by the end of this year, with growth of nearly 4.8% per year.

Clarins, whose revenue is estimated at around two billion euros per year according to Le Monde, is thus joining a major trend in which many of the beauty giants are investing more and more in hair care. To cite a few examples, L’Oréal continues to strengthen Kérastase in the premium segment. Estée Lauder is focusing in particular on Aveda, while Shiseido is also expanding its expertise in scalp care.

With Hair Therapy, the Clarins brand is positioning itself to increase the average basket size for each customer: a single consumer can now incorporate several hair care products into her skincare routine. This cross-selling approach has, in fact, become one of the main drivers of growth for luxury brands.

To date, the family-owned group has not disclosed any revenue targets or a specific budget for Hair Therapy. However, this launch is supported by enhanced manufacturing capacity: the group has invested 135 million euros in its Sainte-Savine plant in the Aube department, designed to manufacture 100 million cosmetic products per year, which has been operational since late 2024. With this second site and its long-standing factory in Pontoise, Clarins aims to increase its production capacity to 200 million products per year.

This new ambition is also in line with the group’s commitment to sustainability: in 2025, Clarins earned B Corp certification for its Clarins and myBlend brands, a distinction that recognizes its commitments to social, environmental, and governance performance.