Iconic

While fashion has already produced a few cinematic masterpieces to stage cruise or haute couture collections, the watch industry is also getting involved. Chopard called on Xavier Dolan, whose many films have been selected for the Cannes Film Festival, to direct the commercial and the star Julia Roberts to embody the Happy Sport woman when launching new versions of this now iconic watch. “It was her or no one else! I could only think of Julia Roberts to convey the spirit I attach to Happy Sport”, explains Caroline Scheufele, Co-President and Artistic Director of Chopard.