L’Oréal, SkinCeuticals and Scuderia Ferrari: The Beauty Industry Wants its Slice of the Public’s Massive Fascination with F1

In the luxury sector, the trend is towards forging relationships between disparate worlds. Whilst the recent signing of the agreement between Gucci and F1 confirmed the fashion industry’s appeal to the automotive world, it is now the beauty giant L’Oréal’s turn to strengthen its relationships with the world of racing via its dermocosmetics brand SkinCeuticals. The latter and Scuderia Ferrari, a global icon of automotive performance, have today formed a strategic partnership.

The L’Oréal Group, which generated just over €44 billion in revenue in 2025, is continuing its strategy of value creation in the dermocosmetics segment, considered one of the most dynamic in its portfolio, with significant potential and an average annual growth rate of between 6% and 8% globally.

SkinCeuticals, the flagship brand of the dermatology division, is positioned in a rapidly growing ultra-premium segment, driven by demand for effective, scientifically validated anti-ageing skincare. Last year, L’Oréal, which is usually reluctant to disclose the brand’s exact revenue figures, nevertheless indicated that SkinCeuticals had surpassed the €1 billion turnover mark.

The partnership with Scuderia Ferrari, which enjoys colossal global visibility, is part of a strategy to expand the brand’s global reach. Formula 1 now attracts over 1.5 billion cumulative viewers per season, with an estimated average of 70 to 90 million viewers per Grand Prix. For partner brands, every appearance on a red single-seater provides a visibility boost equivalent to large-scale international media campaigns launched across multiple markets.

The challenge for L’Oréal is not merely about media exposure. It is also about associating SkinCeuticals with values of extreme precision, the pursuit of performance and scientific rigour – attributes directly linked to the identity of the dermocosmetics brand. The parallel between laboratory research and performance engineering in Formula 1 thus helps to reinforce a narrative centred on the “science of performance”.

From a marketing perspective, the partnership between the two companies will enable them to reach high-value audiences: premium customers, luxury consumers and… male consumers. The latter are indeed growing rapidly in the skincare market, with annual growth of around 10%, particularly among residents of major global cities.