Last Friday, L'Oréal announced two strategic nominations to strengthen its leadership in innovation. Laetitia Toupet-Delon will take over as head of L'Oréal Paris in July 2025, while Delphine Viguier Hovasse will become Chief of Innovation and Prospective Officer, a newly created position.
Global beauty giant L'Oréal has announced a strategic leadership reorganization marked by two major appointments designed to inject new momentum into innovation, a fundamental pillar of the group's quest for excellence and differentiation. Starting in July 2025, Laetitia Toupet-Delon will take over as global head of the iconic L'Oréal Paris brand, while Delphine Viguier Hovasse will step into a brand-new role as executive vice president of innovation and foresight.
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This double appointment reflects an ambitious vision focused on disruptive research, personalizing the beauty experience, and enhancing brands through technological innovation. It comes at a time when the group, which closed the 2024 financial year with impressive sales of €43.48 billion (+6%), continues to invest heavily in science, technology, and data to fuel its 37 brands across 150 countries. The group announced a 4.4% increase in sales to €11.73 billion in the first quarter.
Currently Executive Vice President of the Dermatological Beauty Division, Laetitia Toupet-Delon will succeed Delphine Viguier Hovasse at the helm of L'Oréal Paris, the flagship brand in the portfolio. This appointment recognizes an exceptional career within the group, which began in 1998 in the marketing teams. She has since played a major role in shaping the success of La Roche-Posay, where she was global president, by positioning the brand as scientific, inclusive and at the forefront of dermatological innovation.
Under her leadership, the dermatological beauty division, which includes renowned brands such as SkinCeuticals, Vichy and La Roche-Posay, has established itself as one of the group's most dynamic growth drivers, capitalizing on the convergence between health, science and beauty. Her appointment at the helm of L'Oréal Paris, whose international reach is unparalleled, signals a desire to strengthen the links between scientific expertise and accessibility to the general public, while further raising the standards of innovation.
Delphine Viguier Hovasse has been entrusted with a new role as Chief Innovation and Foresight Officer, which she will hold on the group's executive committee. An engineer by training, she will embody a new approach to foresight within the group, working directly with Barbara Lavernos, Executive Vice President, Research, Innovation and Technology.
This appointment illustrates the growing importance of predictive innovation, particularly in the fields of artificial intelligence, beauty tech, and life sciences. Present at all major technology forums, such as VivaTech, where the group unveils its latest advances in AI-assisted formulation, personalized diagnostics and sustainable solutions every year, L'Oréal is pursuing its ambition to remain at the forefront of ever more augmented and inclusive beauty.
The group relies on a global network of 21 research centers in 13 countries. This infrastructure, unique in the industry, fuels a long-term strategy focused on disruption, sustainability, and an enriched customer experience. The creation of this new division reflects a clear desire to structure and accelerate innovation by establishing it as a driver of transformation and desirability.
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