Italian luxury fashion house Marni collaborates with Uniqlo.
After the collaboration with Inès de la Fressange, it is the turn of the Italian luxury house Marni to sign a capsule collection with the Japanese ready-to-wear giant Uniqlo
By Eva Morletto28 avril 2022
The aim is to unite Uniqlo's linear and universal style, created to satisfy the demands of functionality and comfort, with the identity of luxury brands. Marni has always played with shapes and prints. Founded in 1994 by fashion designer Consuelo Castiglioni, it is now part of the OTB group (which also owns the brands Jil Sander, Viktor & Rolf, Maison Margiela and Diesel). Francesco Rizzo, designer of the Italian house, was invited by Uniqlo to imagine a spring/summer collection composed of loose blouses, flowing trousers, graphic t-shirts, jackets and anoraks, tops and original ball skirts.
This initiative allows the Milanese fashion house to renew its image, to acquire a new visibility while asserting its style and identity, which is immediately recognisable in its large check prints, stripes and floral motifs. The collection will consist of around 30 pieces, for both men and women.
Recently, Marni has been targeting a younger clientele. To do so, the brand has turned its attention to the world of metavers and is increasing its initiatives to attract new generations of consumers. The clothes designed for this Italian-Japanese collaboration therefore retain Uniqlo's lifewear philosophy, while playing with the originality of the Italian brand. The new collection, which is intended to be accessible, will be presented in shops and online from 19 May.
Uniqlo is the flagship brand of Fast Retailing, the Japanese ready-to-wear empire. For the last quarter of 2021, the group posted net profits of more than 700 million euros, up sharply on the rest of the previous year.
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