Torsten Tomczak

Torsten Tomczak

Universität St. Gallen

Prof. Dr. Dr. h.c. Torsten Tomczak is Director of the Institute of Customer Insight at the University of St. Gallen (ICI-HSG) – together with Prof. Dr. Andreas Herrmann, Prof. Dr. Wolfgang Jenewein, and Prof. Dr. Johanna Gollnhofer. In his research and teaching he focuses on Strategic Marketing, Brand, Innovation, and Marketing Communication. His list of publications includes more than 30 books and more than 350 articles. His research programs and projects encompass long-term collaboration with numerous companies, including premium brands in industries such as automotive, consumer electronics, tourism, and financial services. He is a member of the board of the Swiss Society of Marketing (GfM) and President of the Swiss Academy of Marketing Science. He completed his doctorate at the Free University of Berlin. He is an honorary doctor of the Faculty of Economic Sciences of the University of Lucerne. The student body of the University of St. Gallen awarded him the Best Teaching Award and the Mentor Prize.


Strategic marketing: market-oriented corporate and business unit planning

Torsten Tomczak, Sven Reinecke & Alfred, Kuss

Wiesbaden: Springer Gabler, 2017

Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen

Torsten Tomczak, Franz-Rudolf Esch, Joachim Kernstock, Tobias Langner & Jörn Redler

Wiesbaden: Springer Fachmedien, 2014

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Jelena Spanjol, Silke Mühlmeier & Torsten Tomczak

in: Journal of Product Innovation Management, 2012, 29(6), 967-985

The impact of sales encounters on brand loyalty

Tim Oliver Brexendorf, Slike Mühlmeier, Torsten Tomczak & Martin Eisend

in: Journal of Business Research, 2010, 63(11), 1148-1155

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog & Torsten Tomczak

in: Journal of Marketing, 2009, 73(5), 122-142

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