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Sven Reinecke

Sven Reinecke

Universität St. Gallen

Prof. Dr. Sven Reinecke is Executive Director of the Institute of Marketing and Associate Professor at the University of St. Gallen (HSG). He is academic head of the marketing track in the PhD program in management and executive co-director of the master in marketing-management.
Svens research and application focus on: strategic marketing, marketing performance management, pricing, and management decision behavior. He is head of the well-known program „Best Practice in Marketing“, a Marketing exchange and benchlearning platform of leading companies (e.g. B. Braun, Continental, Covestro, Geberit, Hansgrohe, Miele, Swiss Life and UBS).

His interest areas in the luxury industry

Pricing, brand performance measurement and live-communication (events, sponsoring, trade-shows).

References

The Management of Luxury – An International Guide

Berghaus, B./Müller-Stewens, G./Reinecke, S. (Eds.)

2nd edition, Kogan: London et al. 2018.

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