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Reto Hofstetter

Reto Hofstetter

Universität Luzern

Professor Hofstetter is Professor of Digital Marketing at the Faculty of Economics and Management of the University of Lucerne. Before Lucerne, he was Associate Professor at the Università della Svizzera italiana and Assistant Professor at the University of St. Gallen. He visited the Wharton School, Stanford University and the University of British Columbia. His research has been published in top-tier academic journals such as the Journal of Marketing Research, PNAS, or Management Science and has been featured by Forbes, National Geographic, or Harvard Business Review.

Areas of luxury research

Digital consumer behavior, digital branding, consumer morality and decadence, social media, influencer marketing, digital self-presentation, -reporting and disclosure.

References

Swiss Influencer Marketing Report 2020

Clegg, M., Hofstetter, R., Schindler, L., Deubelbeiss, O., Lanz, A., Faltl, M., & Tomczak, T. (2020)

University of Lucerne. http://www.swissconsumerstudies.ch/

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Hofstetter, Reto, Gabriela Kunath, and Leslie K. John (2020)

Harvard Business School Working Paper, No. 20-085, February 2020.

Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions

Hofstetter, R., Rueppell, R., John, L. K. (2017)

Proceedings of the National Academy of Sciences (PNAS), 114(45), 11902-11907.

Social ties and user-generated content: Evidence from an online social network

Shriver, S. K., Nair, H. S. Hofstetter, R. (2013)

Management Science, 59 (6), 1425-1443.

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