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Nadzeya Kalbaska

Nadzeya Kalbaska

Università della Svizzera Italiana (USI) Lugano

Nadzeya Kalbaska is lecturer and researcher at USI Lugano (Switzerland), Paris 1 Panthéon-Sorbonne (France), and University of Pisa (Italy). She holds doctorate in Communication Sciences from USI.
She is the academic coordinator of MSc in Digital Fashion Communication (www.usi.ch/mdfc), Double degree between USI and Université Paris 1 Panthéon-Sorbonne, as well the team leader in Digital Fashion Communication Research (www.digitalfashion.ch) at the Institute of Digital Technologies for Communication (USI). She is also a consultant for various luxury companies in the fields of fashion, cosmetics, tourism and hospitality.


Her areas of luxury research

Nadzeya’s research focuses on digital transformation of communication & marketing, digital consumer behavior, and education technology (use of ICTs in HRM and learning analytics).


Fashion communication: Between tradition and digital transformation

Kalbaska, N., Sádaba, T., & Cantoni, L. (2019).

Studies in Communication Sciences, 18(2), 269–285.

Fashion Communication in the Digital Age

Kalbaska, N., Sádaba. T., Cominelli, F., Cantoni, L. (Eds). (2019).

FACTUM 2019. Springer, Cham, 1-300.

Digital Fashion Competences: market practices and needs

Kalbaska, N. & Cantoni, L. (2019).

In R. Rinaldi & R. Bandinelli (Eds). Business Models and ICT Technologies for the Fashion Supply Chain, 125-135. Springer, Cham.

An Exploration of Personalization in Digital Communication. Insights in Fashion.

Nobile T. H., Kalbaska N. (2020)

Springer. HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science. HCI International 2020.

When Fashion Meets Social Commitment: The Case of Art Lumiere, Luxury

Noris A., Kalbaska N., Cantoni L. (2018)

History, Culture, Consumption, 5(3), 281-288.

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