Francine Peterson

Francine Peterson

HEC Lausanne

Francine E. Petersen is Associate Professor of Marketing at HEC Lausanne at the University of Lausanne. She holds a PhD from the University of Maryland, was an associate professor at ESMT Berlin, Visiting Professor at Columbia Business School and INSEAD, and has experience as a marketing manager and marketing research consultant. Currently she teaches courses related to consumer behavior, retailing and luxury experience, and happiness and well-being.

Her research focuses on consumer emotions and well-being. Her work aims at improving consumption experiences such as retail shopping, luxury consumption and pro-social consumption and deliver value via consumer experience and consumer happiness.

Areas of luxury research

Luxury experience, luxury consumption & consumer well-being, responsible luxury

Contact information: HEC Lausanne, University of Lausanne, Anthropole 3056, 1015 Lausanne, Switzerland,


Who needs a reason to indulge? Happiness Following Reason-Based Indulgent Consumption

Petersen, Francine E., Dretsch, Heather J., and Komarova, Yuliya (2018)

International Journal of Research in Marketing, 35(1): 296-303

Lessons Luxury Wine Brands Teach Us About Authenticity and Prestige

Heine, Klaus and Petersen, Francine E. (2015)

European Business Review, January-February: 38-43.

Designing Luxury Experience

Grigorian, Vadim and Petersen, Francine E. (2014)

European Business Review, May-June: 46-50.

When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Emotions

Petersen, Francine E. and Heine, Klaus. (2013)

Marketing ZFP (special issue on Luxury Marketing), 35 (2): 79-90.

    Conçu par Antistatique