Eleonora Cattaneo

Eleonora Cattaneo

Glion Institute of Higher Education

Eleonora Cattaneo is Professor of Luxury management at Glion Institute of Higher Education. She is the Director of the Luxury offer at Glion, including BBA, MSc and Executive Masters in Luxury Management and Guest Experience.
Eleonora’s research interests are focused on brand revival, brand collaborations and sustainable luxury.


Her areas of luxury research: rebranding, heritage branding, sustainable buying behaviour. Her work has been published in Journal of Brand Management, Long Range Planning and Strategic Change among others.


What influences the purchase intentions of sustainable luxury among millennials in the UK?

Eleonora Cattaneo

Strategic Change, (2022)

Can luxury grow on plants? -- Leather alternatives and purchase intention towards luxury products among Gen Z.

Eleonora Cattaneo

UK Marketing Academy (2022)

Contemporary Issues in Luxury Brand Management.

Studente, S., & Cattaneo,

Routledge (2023)

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Cattaneo, E. (ed) (2023).

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