César Ritz Colleges Switzerland
Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland. She teaches luxury brand management, creativity and innovation and strategic marketing at bachelors and Masters levels. She is currently editing a luxury brand management volume which will be published by Kogan Page in 2022. She has extensive consulting experience for global luxury brands.
Eleonora’s research interests are focused on brand revival, brand collaborations and sustainable luxury.
Her areas of luxury research: rebranding, heritage branding, sustainable buying behaviour. Her work has been published in Journal of Brand Management, Long Range Planning and Strategic Change among others.
What influences the purchase intentions of sustainable luxury among millennials in the UK?
Strategic Change, (2022)
Can luxury grow on plants? -- Leather alternatives and purchase intention towards luxury products among Gen Z.
UK Marketing Academy (2022)
Contemporary Issues in Luxury Brand Management (ed.)