Accor grows in the first half, driven by luxury and lifestyle

Europe's leading hotel group, Accor, has just announced a 2.5% increase in revenue for the first half of 2025, totaling €2.74 billion. This increase represents a 5.6% rise for the Luxury & Lifestyle division.

During the first half of the year, the French hotel giant opened 117 new establishments, representing more than 15,000 rooms. The network posted a 1.9% increase in its accommodation capacity over the last 12 months. At the end of June 2025, it had a total of 5,740 hotels worldwide.

“In the first half of 2025, the group once again showed good momentum despite a complex geopolitical environment and the impact of exchange rates,” commented Sébastien Bazin, CEO of Accor, when announcing the results this morning.

The financial targets for the current year have already been confirmed. However, the results show two negative figures: net profit of €233 million is down 8% compared to the same period last year. This is not the result of a slowdown in business, but rather the fact that in 2024, profits were higher due to capital gains generated by the sale of assets. The second negative figure is revenue per available room (RevPAR), one of the industry's key performance indicators. In the second quarter, the increase in results was estimated at 4.1%, below the company's consensus forecast of 4.7%.

However, overall results remain positive, with RevPAR up 4.6% for the first half of the year as a whole. “This solid performance confirms the quality of our brand portfolio and the relevance of our diversified geographic presence,” Bazin added in a statement to the press.

Accor has been particularly active in recent months in terms of its geographic expansion. On April 9, 2025, the group announced the strengthening of its partnership with Interglobe, India's leading travel company. At the same time, it mentioned agreements in progress with Royal Holiday Group, one of the largest players in the US hotel industry, which owns several hotel complexes and city hotels in Mexico, Argentina, the United States, and Puerto Rico.